Artistic Strategy 2018-2021
Our vision for the next 3 years...
Artistic Strategy – a summary
These are outlines of plans for our vision for the future of SC Choirs over the coming 1, 2 and 3 years.
Each stage outlines ideas, events and changes we aim to implement in order to develop the quality and range of experiences we offer, as well as utilising the skills of staff to maximum potential. Recruitment and retention is central to this thinking, as is the importance of delivery from the front. As we move forward, it’s essential that all conductors have opportunities to regularly evaluate their skills and delivery so that all choristers – both young and older– get the best possible musical experience.
What we achieved in 2017-18 (phase 1) *Bold text shows minor tweaks/actions/modifications
- Good, quality service through advertising and word of mouth!
- Develop a music team who are fully trained, up to speed and totally enthused about choral work. Opportunities to observe each other and train in specific skills is crucial, as well as annual appraisals, so that we can evolve and constantly improve.
- Moving Senior Voices to Wednesday – all choirs on one day, easier when moving up, creates areal ‘buzz’ at venue, good for any joint rehearsals, tasters for CC members in summer.
- Exciting opportunities such as BGT (audition) & Flash mob
- Organise workshops in schools followed by a joint concert, with observations for teachers get kids interested in singing.
- Social media – more updates, videos and pictures.
- Much more social approach: regular, inclusive family-based events – encourages belonging and commitment.
- Scholarship scheme for year 7+ to apply for & opportunities for older ones to help in other ways. *Needs tweaking in line with award cards.
- Regular rewards and achievements – merits, section attendance cup, certificates for attendance, merit points in rehearsals, record of achievement award at the end of the year, *Need to develop buddies/mentors more thoroughly
- Have a planned break with wine, nibbles & refreshments for the aduld choir – encourages a less cliquey atmosphere and a much more friendly and inclusive group. This has seen a marked difference with numerous comments from new peolle saying how welcoming we are!
- Name badges for all – using people’s names encourages inclusivity.
- Buy more original copies of music – easier to follow, we own more sets of music as an organisation.
- Recording rehearsal tracks for members to practice parts at home – learning more quickly and efficiently.
- Keep repertoire varied and broad.
- Real focus on good technique via well-planned and effective warm ups – that translates into much better performances and more uniform sound.
- Start to introduce solfege system in younger choirs – develops good ear training, understanding of intervals and eventually sight-reading. Encourages excellent musicianship! This has made a massive impact on the sound and musical ability of our young singers.
- Emply a professional bid-writer/fundraiser (June 2018): this will enable us to massively expand what we do in the coming years, helping us to fulfill this strategy!
Our plans for the future!
Ordinary text illustrates that this has been achieved in phase one, & is ongoing in future years.
Anything highlighted is a new or development action for that year.
2018-19 (phase 2)
Retention and recruitment
Educational projects and links to other organisations
- Continue to partner with the RSCO and Cluster Schools in annual Christmas concerts
- Continue developing links with schools, providing workshops: include specific teacher CPD and observations for teachers and gets kids interested in singing.
- Develop an education package which schools can purchase (or use via funding): one-day, 6-week or longer term packages/support – develop an education page on website
- Aim to meet with the consortium head teachers to promote the importance of singing
- Schools Concert project - a concert at Birmingham Town Hall? – similar to Lichfield Cathedral concert but a larger scale
- Chorister of the Year – competition for soloists, both from the choir and further afield.
Rewards and incentives for our choirs
Utilising our Patrons & professionals
Phase 3: (2019-20)
It is expected key elements of the above will continue, along with the addition of the following…
Music & Standards
Continuing progress and focus from previous phases, plus:
Satellite Choirs – further development
By phase 4 (2020-21) SC Choirs should not only be providing the best choral programme for all ages, but should act as a beacon of musical leadership and excellence within Birmingham. We want to shine a choral light on Sutton Coldfield – effectively being a ‘leading light’ in what we deliver!
Key Points over the coming 1-3 years
Key Points over the coming 1-3 years
- Launching a new choir for 4-6 year olds Sept 2018,
- New names with new uniform, utilising SCC's logo
- Promo Video
- More competitive work again: Llangollen, Choir of the Year, MACC
- Develop satellite choir(s) in other more deprived areas of the city
- Provide CPD for teachers - either free for them or subsidised
- Develop singing packages for schools: short, medium or long term projects to help raise the profile and singing and develop teacher confidence
- Large-scale schools concert project - involving schools from across the city (next summer?)
- Plan and produce a large-scale concert opportunity for adults too: Bham Town Hall or Symphony Hall (again next summer?)
- Provide opportunities for workshops with our patrons, Suzi Digby and Only men Aloud
- Compete in various competitions nationally 2019 and aim for the Golden Gate Festival in San Fransisco in 3 years' time.